Monday, June 18, 2018

Digital Marketing: 10 Common Website Mistakes To Avoid

Digital Marketing Intelligence

Tuning Your Digital Marketing Intelligence

I think these three nuggets of research will help any business build a better online marketing strategy ....

1. Online Transactions
According to a study in 2017, the three categories of online transactions are books/music, electronics, and apparel.  The expectation for growth is from categories that traditionally use showrooms.
~ KPMG 2017

2. Video Marketing
 Video has soared during the last 12 months, with a 17% leap in usage. This looks set to carry on into 2018 – around 2 out of 3 businesses not currently using video plan to start in 2018, and, almost unanimously, those who already use video plan to continue. The vast majority also plan to increase or maintain spending on video in the next twelve months.
~ State Of Video Marketing 2018


3. Marketing Trends
Services like Comcast and DirecTV may potentially partner with Snap Inc. and Facebook to distribute television content through these platforms. Brands should place more emphasis on short form video content since audiences will begin consuming more video content on mobile devices.

~ Edelman Digital Trends 2017




Consumer Online Shopping Research


- According to CPCstrategy.com, 96% of Americans shop online.
- The cost of shipping is the number one shutdown of online purchases.
- I am surprised that 43% of respondents said they shop from their bed. Does that surprise you?









Majority, 67%, Of Retailers Not Prepared to Exploit Intelligent Agents
"Retailers will need to consider how to work with intelligent agents that will take a greater share of how customers discover and order; create immersive, dynamic store experiences; use physical stores as logistics nodes for intraday fulfillment; expand the digital catalog."
~ Forrester Research 2018


Add Encryption To Your Website - click here

Thursday, June 7, 2018

Video Marketing: 3 Tips In 2018 Study & Video With Five Ideas To Get Started

Video Marketing: 3 tips from 2018 study and video with 5 ideas
Need a quick idea on video content in your business?

These five ideas are simple and apply to any business - any product or services.

Videos are on the rise in marketing across he USA.

A video can automatically accomplish the most important aspect of marketing - putting the customer needs first, by simple explaining how a product or service will solve a problem of the potential customer.




From a study in 2018 here are the top three motivators to get some video done to marketing your business ....

#1 Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. 
~ Hubspot

#2  76% of businesses using video say it helped them increase sales.
~ Hubspot

#3 85% of people say they'd like to see more video from brands in 2018.
~ digitalmarketinginstitute.com

ECourse (free) how to make video from photos



Monday, June 4, 2018

10 Content Marketing Facts In 2018 (video)

10 Content Marketing Facts In 2018
You may be surprised when you read these 10 facts. 

But, no matter what platform your website is on, you can put these facts to work for you.

Content marketing services produce digital media content to engage your website visitors using digital marketing strategies, based on your customized marketing plan.

Learn more about content marketing strategy. 

Friday, June 1, 2018

Online Marketing - New Research On Who Uses Smart Phones

Online Marketing - New Research On Who Uses Smart Phone
You want to spend wisely when it comes to building your business reputation.

Sure you want to reach your targeted demographic but without spending some serious cash on research its kinda hit and miss to find the best online channel containing your niche viewers.

But no matter what channel you are using for marketing there is one thing you can count on correctly - videos give you the best return on your advertising buck.



In the online world everything is always changing except on thing - videos.

No matter what business you have.

No matter what products or services you provide.

Videos remain the most popular attention tool across all ages and demographics.

Video Marketing Research In 2018 From Hubspot ....

Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:

A) 97% of marketers say video has helped increase user understanding of their product or service.
B) 76% say it helped them increase sales.
C) 47% say it helped them reduce support calls.
D) 76% say it helped them increase traffic.

SEO - Search Engine Optimization

Video are an excellent method to build organic results in the search engine about your business.

Google and Bing even allow you to select videos as the results instead of searching everything on the web.

SEO - Search Engine Optimization


SEO - Search Engine Optimization



How Fast Do Viewers In Marketing Channels Change?

According to a new PEW study, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that demographic.

Not anymore. Now only 51 percent of teens use Facebook, according to Pew Research Center.

The world's largest social network has finally been eclipsed in popularity by YouTube, Snapchat and Facebook Inc.-owned Instagram. Alphabet Inc.'s YouTube is the most popular, used by 85 percent of teens, according to Pew. 

About one-third of the survey's respondents said they visit Snapchat and YouTube most often. Meanwhile, only 10 percent of teens said Facebook is their most-used online platform.

Summary

Three things you must build into your marketing campaigns to capture the attention of your potential customers ....

1. Build your content so it's smart phone friendly.
2. Publish videos that are educational and informative about you.
3. Include Search Engine Optimization techniques in your video.


how to build marketing videos with your photos


Article: how to build marketing videos with your photos - click here.

Monday, May 28, 2018

Video Marketing:, how to turn photos into a marketing video



"97% of businesses using explainer videos say it helps users understand their business better."
~ OptiMonster

More videoshttps://www.ezweb.company/Marketing-Tips-And-Tutorials/Marketing-Tips-And-Tutorials/tutorial-vdeo-series-make-video-using-photos.php

Online Marketing With Videos: boost your digital media skills



"From the video content we watch at work, to online streaming services and beyond, video is a central part of how we live. We asked respondents specifically how much video content they'd watch in a typical day, and the average response was 1.5 hours. 15%, meanwhile, told us they watch more than 3 hours of video on a typical day."
~ Hubspot

View additional videos herehttps://www.ezweb.company/Marketing-Tips-And-Tutorials/Marketing-Tips-And-Tutorials/tutorial-vdeo-series-make-video-using-photos.php

Final Cut Pro FCP Tutorial: How to use delete an existing audio in video



This video shows you how to easily delete a music track from your video.

More videos located here: https://www.ezweb.company/Marketing-Tips-And-Tutorials/Marketing-Tips-And-Tutorials/tutorial-vdeo-series-make-video-using-photos.php

Search Engine Marketing: Six Steps To Make A Video From Photos

Search Engine Marketing: Six Steps To Make A Video From Photos
This series of six videos will show you how to take photos and convert them into a professional video.

Your video can be used in a search engine marketing campaign and your social media channels too.


Videos are an easy method to attract awareness of potential buyers.



According to Hubspot ....
Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims:
97% of marketers say video has helped increase user understanding of their product or service.

76% say it helped them increase sales.
47% say it helped them reduce support queries.
76% say it helped them increase traffic.

Series videoshttps://www.youtube.com/watch?v=2KzquvLZ7F4

At Ez Web Company we provide digital media services, content marketing services, and web development services.


Final Cut Pro FCP Tutorial: How to use tool and modify content duration ...

Final Cut Pro FCP Tutorial: How to add music to your video - Part 5

Ez Web Company - Ideas

Monday, May 14, 2018

Online Marketing: Ideas To Effective Tutorial Video Marketing

Online Marketing - Use Tutorial Videos
The making and publishing of tutorial videos is an excellent online marketing method used by entrepreneurs and business owners.

This type of video can lend its self to being longer; on average 4 to 5 minutes. But some are even longer.  The advantage to the video viewer is an educational experience that enriches them with learning a feature or benefit of a product, service, or method.

For example, you have a new product, what is the best way to promote it? A short video that 1) explains how to use specific benefits/features of a product or service; and 2) informs the viewer what problems this product/service will solve.

It’s all about the timeless marketing method - present a problem and then demonstrate how your product provides the solution. Trends speak highly of videos as the optimized delivery method.

“55% of people consume video content thoroughly.” 
(HubSpot, 2016) 

The best marketing solution mean education; help the viewer to learn something specific, at the end of the video they are left feeling more knowledgable.

“47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.” 
(Demand Gen Report, 2016) 

Why Do Tutorial Videos Boost Marketing Campaigns?

Let’s take a look at a graphic software program. Affinity has come with two amazing comprehensive software programs: Designer and Photo. Both are available for a fixed fee, not a subscription fee like Adobe Photoshop or other Adobe Illustrator.

Remember the day when you could buy a software program for a fixed fee? Nowadays the big companies want you to buy a subscription instead and you never own the software or install it on your computer. That’s right, you are a permanent software renter.

Do you rent your stove, bike, or laptop? Then why do we put up with renting software?

Affinity came out with these two excellent programs, which you can own, containing features that rival Photoshop and Illustrator.

One creative entrepreneur at Jenco Designs creates tutorial videos that demonstrate specific features in Affinity software that will enhance graphic skills for designers, corporate media specialists, and home business owners.  These learning videos provide in depth learning in a matter of minutes with is the marketing magic of tutorial videos.

It gets better, tutorial videos like these are free to use. 

Tutorial videos are the potent marketing method they don’t teach you in school, but should. Jenco Designs is the perfect example of this strategy.

In her own words which I found in her YouTube video description,  “This short video is about how to create offset paths in Affinity Designer.  Offset paths are a powerful tool that designers use to create exact duplicates of a vector object shape and then use these duplicate as individual vector objects.  With the ability to create an exact size for your offset, you've have a powerful tool to create fantastic eye catching layers in you digital art. Creating offset paths in Affinity Designer is quick and it's easy. I show you how to setup the keyboard shortcut and with one click you are ready to create offsets for any object, shape, text, or line.  Offset paths are one of the secrets that designers use to create stunning computer graphics.”


To read the rest of this video marketing article click here....  


Tuesday, May 8, 2018

Video Marketing: 5 Rules To Producing Digital Media


Digital Media, How To Make Videos
Video marketing is a fairly straightforward  method to create digital media that will enhance your business reputation; it’s also regarded as one of the most effective online marketing techniques available. 

I have been making videos for over 3+ years now for clients. The shortest is about one minute with the longest video about six minutes. All include custom music that I have purchased from a qualified supplier like POND5.

Interesting and useful video marketing statistics

Theses are available from hubspot.com and published by them in 2017.

56% of all video published are two minutes in length or less.

The four most popular types of videos are explaining something, product demos, how-to, and/or testimonials.

37% of video are attached through to the end.

85% of businesses now have internal staff and resources to produce video.

Video Making Guidelines

There are generally five rules that I use in my video marketing for clients.

#1 Keep video simple
A short video that showcases the skills of the client is the perfect marketing effort.

#2 Use video to demonstrate specific skill
Use the video to show a real scenario the client resolved. For example, a landscaper fixes an unkept yard or landscapes a newly constructed home. A home builder turns an empty lot to a quality home. Or, a local business created a custom product, countertop, and installs it at a home. Another idea is a tutorial, showing the viewer how to accomplish a specific skill. For example, a video showing how to make a specific graphic design - a certain type of text which can be used in a brochure or web page.

#3 Push client brand softly
The easiest way to do a soft push on the client brand, the business who is being showcased in the video, is to use a beginning and ending slide. The beginning slide captures the effort of the video. The ending slide shows the contact information. 

#4 Use SEO (search engine optimization) in video production
There are several excellent tools depending on your budget to make a video. At the high end is Final Cut Pro that costs $300. The middle ground is Screen Flow at $129. Another excellent choice is Motion (MAC) at $50 which has  unique features and does interface with Final Cut Pro.  
  
When you save your video from Final Cut Pro to a MOV file on your desktop, or to a video channel like YouTube or Vimeo, you can edit the tags for each video. Those tags are the best SEO (Search Engine Optimization) method for a video. When you publish the video in the video channel make sure the title of the video is the same as the text link used on your web page. 

Check out the screen capture below. It shows the final screen in Final Cut Pro where you add the SEO tag. One SEO tag already placed there is “Landscape Contractor Services”.



#5 Place video in client channels and/or web site when appropriate
There are a several qualified sites that have significant traffic and produce quality links to your site. 

Those places include vimeo.com, youtube.com, along with social media sites. There is also a new site being established at real.video.  

Video enhances the appeal of your web pages(s).  When you place a video from one of those quality sites on your website, and the video content matches, is revenant to, your web page content then you are creating a high value inbound link - which is important to the SEO of your website. Conversely, placing a video on your web page that is jus funny or has no relevance to your website detracts from your SEO effort.

Today cellphones have improved cameras and ability to capture 4K video.  There is an app I use called ProCam that turns my cell phone into a 4K video maker. The setting to use in that app is 30 FPS (frames per second) or 25 FPS.  At time of this writing 4K is the gold standard for video.  Its easy to see the quality of crystal clear 4K video when comparing it to an older video on Youtube.  On most video channels, when you see “HD” that means high definition, they are saying that the video material is 4K or that the device, perhaps a monitor, is capable of showing 4K quality material.


Video Case Study

I have a client that manufactures countertops with cultured marble, cultured granite, and cultured onyx.  They hired me to produce one video a week and post it to their Facebook, G+ account and YouTube channel. After a year I noticed their YouTube channel had picked up a steady stream of new subscribers. In fact, at the old monetization schedule qualifications on YouTube they would have qualified in 14 months to monetize their channel.

Today they have thousands and thousands of views and hundreds of subscribers. Their videos are less that 90 seconds in length and showcase making their products.  The majority of their viewers are in USA.  Below is one of their popular videos.






Getting Started, The First Three Questions In Any Video

Before you get started in your video production question, take time to determine the scope of your effort and budget by answering these three questions:

A. What is the purpose of your video? 
For example, do you want to build your business reputation, make a product video, or recruit new staff?

 B. Who is the target audience of your video? 
Do you want to reach new potential customers?  Connect with previous customers? Provide education content to reach the general public about specific features/benefits?

 C. When will the video content be delivered?
Be clear with yourself and your video supplier the expectation of video material delivery: format, storage of files, ongoing edits to content to produce revised editions, and make sure you own the copyright to all video material.


How Much To Charge For Video Production

The cost is determine by the level of video producer.  The four likely video production categories are amateur, semi-pro, professional, and premium.

Amateur
A DIY yourself approach from a provider that is self taught.
The cost on a one - two minute video is free - sweat equity - and the quality can be good or bad.

Semi-Pro
A business offering video services from a background of producing video or other digital media who also has some training. This outfit uses their own equipment. The cost of a one - two minute video ranges from $150 to $1,250 depending on the time required to capture the material that makes the video. The main elements to consider when rating video content are music, content flow, header slide, footer slide, SEO features, content flow, brand recognition, and quality of video - 4K.

Professional
A business dedicated to producing digital media with over five years of experience. They have their own equipment.  This type of video material involves  staging an event at a specific location to produce, for example, a corporate video. The cost of a one - two minute video ranges from $5,000 - $20,000 depending on the time involved and rounds of edits agreed to in the contract.

Premium
A business dedicated to producing digital media with over a decade of experience. they have their own high-end equipment and probably a professional studio.  This video content is closer to a movie style filming. he cost of a one - two minute video ranges from $25,000 - $50,000 depending on the time involved and rounds of edits agreed to in the contract.

The remaining level of video production is Hollywood, making a professional feature video, requiring an effort, and expenses, which are substantial increased over what the costs we are discussing up to this point.



Getting Started, The First Three Questions In Any Video

Before you get started in your video production question, take some time to determine the ope of your effort and budget by answering these three questions:

A. What is the purpose of your video?
For example, do you want to build your business reputation, make a product video, or recruit new staff?

 B. Who is the target audience of your video?
Do you want to reach new potential customers?  Connect with previous customers? Provide education content to reach the general product about specific features/benefits?

 C. When will the video content be delivered?
Be clear with yourself and your video supplier the expectation of video material delivery: format, storage of files, ongoing edits to content to produce revised editions, and make sure you own the copyright to all video material.



Steu Mann has been consulting clients in web development, online marketing, and supplying digital media for over 10 years.  You can send hime an email here.

Wednesday, January 31, 2018

Saturday, November 25, 2017

What is Digital Marketing? (video) 3 Techniques To Improve Your Search Engine Rankings - Reach Your Target Audeince

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

SEO: Add Social Sharing Buttons To Your Site That Allow Visitors To Share you Content

Social media is crucial to the success of any company's digital marketing strategy. Add a free social media marketing tool to your web site which is explained in this video. This video shows how to easily add social media buttons to your web page and there is NO CODING NEEDED.