Monday, June 29, 2015

SEO Certification Class

SEO Certification Class
We provide comprehensive services include unique web site design, along with implementation and maintenance, custom video creation, and specific graphics. 

Search engines give your marketing a BIG boost when you are displayed on the first page of search results for terms relevant to your products and services.

In this class you will learn how to produce successful SEO. The final exam is getting your web content displayed as an organic search result in Google - on the first page of search results. (learn more)

Monday, June 8, 2015

SEO - how to use text on a page for quality SEO (video)

This is a great site on a home based business opportunity with non-GMO food products, along with good information on health and fitness. The woman who owns this site climbed Mount Everest and uses that experience to help her clients. Watch the short video to learn quality techniques for using text on a web page or blog post to improve your SEO.

Monday, June 1, 2015

SEO: a typical business senario

While this local book store has over 20,000 books in inventory, a thriving Facebook page, and an Amazon page where they sell books; they were invisible in the search engines. Now, a few months later, they are on the first page of search results.

Saturday, May 30, 2015

SEO: local business listing versus an organic search result

This video compares the results of a local business listing to a organic search result in Google. While both are free, which one is more reliable?

Friday, May 29, 2015

SEO Means Organic Search Results: using multiple key phrases

It is easy to have people find your product or service in Google by searching with multiple key phrases.

Here is a video that illustrates that accomplishment.

For more information - click here.

Thursday, May 28, 2015

SEO: using Google for free to market your products and services

Quick video to explain the benefits of using SEO, Search Engine Optimization, as a free marketing tool.  When you do SEO correctly, you make your content available to be displayed as an organic search result thereby bypassing the need to spend money on paid ads or pay per click (PPC) ads with Google AdWords.

Friday, May 8, 2015

SEO Improvement Tip: Blogger Meta Tag Video

Meta Tags are important, especially the 'description' tag per Google developers.

Be sure you have inserted that tag into your blogger or blogspot site. This short video will show you how to accomplish that.

Click here to view the video.

Thursday, May 7, 2015

Google reveals more searches are made from mobile devices than PCs for the first time

More mobile searches
Google's influential search engine has hit a tipping point in technology's shift to smartphones. 

More search requests are now being made on mobile devices than on personal computers in the U.S. and many other parts of the world.

The milestone, announced at a digital advertising conference, serves as another reminder of how dramatically online behavior has changed since 2007.

That's when Apple released the first iPhone, leading to a wave of similar devices that have made it easier for people to stay connected to the Internet wherever they go.

The upheaval has rocked PC makers and other tech companies such as Microsoft with businesses tied to sales of desktop and laptop computers. 

Google has been able to adapt better than most companies, partly because its search engine and other services are embedded in the popular Android mobile operating system, but it hasn't been totally unscathed.

Google's average ad prices have been declining for the past three-and-half years, partly because marketers so far have been unwilling to pay as much for the commercial message displayed on the smaller screens of smartphones. 

The company, though, says mobile ad prices have been steadily climbing and will continue to do so as marketers recognize the value of being able to connect with prospective customers at the precise moment that they are looking for someplace to eat, or comparing products on a smartphone while standing in a store.

'The future of mobile is now,' says Jerry Dischler, a Google vice president in charge of the company's 'AdWords' service for creating online marketing campaigns.

Besides in the U.S., Google's mobile search requests are outstripping requests in nine other countries. Japan is the only other country that Google is identifying.

The Mountain View, California, company isn't specifying just how many mobile search requests it is getting. 

Wednesday, April 29, 2015

Success in small business web marketing

Success in small business web marketing

Small Business Marketing

Using Web Technology To Grow A Small Business

Six concise, real life, examples of small business owners, like you, using mobile friendly designs and Google to 1) distribute new business perceptions, 2) put a proven strategy in place to invigorate their online marketing, and 3) implementing a simple method to take advantage of a free, best in class, business marketing tool - the Google search engine.

I made a fun video to show web site transformations. 
Click here and then scroll down on the page to view it.
Success in small business web marketing

If you are convinced that you can design and build your responsive web design, take my five lessons - absolutely free.  Each lesson will help you learn specific  principals of mobile web design, along with providing free desired learning resources and valuable tools. Click here to sign up for these no obligation lessons.

May your business marketing be filled with great success, Steu

Steu Mann has over 35 years of professional experience and several careers in business and education, including a Masters in Curriculum & Instruction. His office is located in Ashland, Oregon where he works with business owners in Responsive Web Development, SEO and online marketing consulting. He can be reached 

Tuesday, April 21, 2015

Marketing Tool: tune up your web design - five free classes

Marketing Tool: tune up your web design - five free classes
Independent studies prove that mobile computing accounts for the majority of web traffic. Make sure your web content is optimized for your #1 free online marketing tool - Google.

In this special offer, for a limited time, you will receive, absolutely free, one email lesson, per week, for five weeks. Each lesson will cover two essential ingredients of web design for mobile computing. At the end of five weeks, you have 10 essentials design principles to better market your products and services online. 

Sign up - free, no obligation, for this marketing tool today - click here.

Thursday, March 26, 2015

SEO: Five Key Mistakes & How To Fix Them

SEO: Five Key Mistakes & How To Fix Them
Five consistent SEO (Search Engine Optimization) mistakes and suggestions on a a good fix.

#1 Page Title Does Not Use and/or Target Realistic Keywords

A foundation of SEO is that your should should contain som of your key words or a key word phrase. Remember, the whole point of a search engine is to categorize your content so it can match people looking for your services with your page.

The target of your key word is what you want to show up on the search results page for.  For example, if you are selling red wagons, and you want to have your web site displayed to people looking for "wagons for children" then that is your target phrase: wagons for children.

In this case, an example of an unrealistic key word phrase is "red wagons made for kids".  This is a super specific phrase and searches tend to be done on vague terms. Be sure to avoid unnecessary descriptive words in your page title, because users don’t search for those. Carrying this one step further, a SEO efficient title for one of your web pages is Wagons for Children.

#2 Is My Meta Description Too Long?

The meta description of your page is the text that shows up under your page title in search results.  To avoid having your descriptive text cut off by the search engines, you should make sure your meta description is short enough to fit into 150 characters or less. Better yet, use a HTML 5 tag for your description. This will fit right into the text of your page. With that strategy you are using the latest technology to super-SEO your pages.

#3 Are you Using Each Page To Cover Specific Keywords?

Every page is an opportunity to categorized your web site in the mother lode of data that search engines collect. A proficient SEO practice is using different page titles and keywords for all of your different pages. Most people miss this opportunity to diversify your search engine holdings.

#4 Images Are A Gold Mine For Key Words - ALT Tags

Matt Cutts says it best, here is a short video where he describes this key SEO understanding.

#5 Is Analytics For My Website Important?

Measure your success using a good analytics program. That is to day, a progra that allows you to see visitor traffic and what pages people are viewing, length of stay , and so foth.

Most web site hosts offer an analytics program, like AW Stats, for free. GoDaddy has stopped offering this free service. Personally, I am not a fan of GoDaddy for many reason, that is one of them. But they are cheap and people do like cheap - not realizing the quality they are missing in a good domain provider or web host.

Google does offer a comprehensive service called Google Analytics. It has drawbacks but if it is all you can use, make sure to put it on your pages.

Did you find these common SEO mistakes and fixes helpful? Let us know any changes you have made or feel free to ask any additional questions in the comments. Share with someone you believe this can help too! Follow us on G+ - click here.

Sunday, March 22, 2015

Search Engine Marketing Rules Will Change April 21, 2015

Search Engine Marketing Rules
Google announced back in November that it would begin marking mobile-friendly sites with a mobile “badge,” and subsequently revealed that it would revise its algorithm to give more weight to mobile-friendly sites for search queries coming from mobile devices.

 Google is reporting that effective April 21, 2015 they will be expanding their use of mobile friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Mobile user stats from Google ….

61% of users are unlikely to return to a mobile site they had trouble with.

40% said they would visit a competitor’s mobile site instead.

55% would give up caffeine to keep their phone.

Q. What makes a good mobile design for a web site or blog?
A. Readable and useable content where zooming and left/right swiping is not required.

Q. What makes a good usability and page speed for mobile design on a web site or blog?
A. Using a non-fixed width that matches content size, using a readable font size, having clickable targets (links or buttons), and making sure your content is not in Flash.

Google defined mobile-friendly sites as having four criteria:

1. they must avoid software that is not common on mobile devices, like Flash

2. use text that is readable without zooming

3. size content to the screen so users don’t have to scroll horizontally or zoom

4. and place links far enough apart so that the correct one can be easily tapped.

Need help getting your site into compliance? Send us an email - click here.

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