Content marketing research shows that quality core content is a key to successful online content marketing. In this study 73% of respondents said they would make a purchase from a brand that regularly gave them useful information in their advertisements.
Today, digital platforms and social networks have changed the relationship between brands and consumers. Consumers have more choice than ever before and are engaged even in creating content. Reaching and engaging these new, active and connected consumers—Generation C (YouTube Generation), is a constantly evolving challenge. However, for brands that embrace this challenge, it is also an opportunity to bond with people more strongly than ever.
A six-month survey (full report here) interviewed nearly 2,500 consumers who’d recently purchased products in the auto, beauty and smartphone categories.
Here is a list of the top ten “points of influence”:
- Word of mouth (74%)
- Retailers and store visits (69%)
- You Tube – how-to videos, product visualisation, entertainment (64%)
- Twitter (61%)
- Company/brand websites (59%)
- Facebook (56%)
- Pinterest (56%)
- Newspapers and magazines (55%)
- TV and movies (51%)
- Search (51%)
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