Monday, January 9, 2017

Online Marketing; 7 points of understanding online shopping behavior

Do people use the web to go shopping? Research says they do.

#1 81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014) 

#2 44% of people go directly to Amazon to start their product searches, compared to 34% who use search engines like Google, Bing, and Yahoo to search for products. (Marketing Land, 2015) 

#3 Mobile commerce makes up 30% of all U.S. ecommerce. (Internet Retailer, 2015)

#4 Sales during the 2016 holiday season on Amazon amounted to almost 40 percent of online spending (Slice Intelligence, 2016).

#5 Mobile devices accounted for 31 percent of holiday sales, and the desktop generated 69 percent. (Adobe, 2016).

#6 Almost 70% of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high-value shoppers. (RichRevelance, 2016)

#7  Online product reviews on in-store shopping in a new report called the ROBO economy: How reading reviews impacts offline sales. For every $1 online influenced by reviews, offline impact at least $4. (MarketingLand).

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