Saturday, December 6, 2014

Online Video Research - Six Facts Of Using Videos In Marketing

This video research will give you some serious evidence to consider when thinking about online video as part of your marketing tool set.

Keep in mind that you have 10 seconds to capture the attention of the viewer.  Visible Measures research is showing that 20% of your viewers will click away from a video in 10 seconds or fewer.

#1 According to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:

  • 26% looked for more information about the subject of the video 
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

#2 Of all viewers who watch online videos, 64% are more likely to buy a product on an online retail site. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.

#3 An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.

#4 Forbes Insight is reporting that 59%, of senior executives would rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad.

#5 in 2010 the Forrester Marketing group surveyed businesses and found that when marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.

Read the entire article here:

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