Tuesday, January 13, 2015

SEO: is your online presence sputtering?

SEO: is your online presence sputtering?If your online presence is in need to a boost, review these three focus areas.

Most Search Engine Optimization (SEO) experts will tell you that SEO is not an exact science. And, those who have been doing this trade for a few years have the results to back up their claims: there are specific, proven, practices that will boost your online presence. 
With the right practices, anyone can see improvements in their web site reputations within 90 days. Here are three easy steps that you can implement, with some sweat equity, to boost your SEO - starting right now.

1. Research Key Words

These words and phrases are going to describe characteristics of your business products and services. In other words, this will be how people find you. Make sure your phrases are not attached to your business name since 1) potential new customers probably don't know your name anyways, 2) by default a decent SEO effort will naturally promote your business name, and 3) the goal of SEO is based on trending words being used in searches by users - NOW.

Use Google Trends or Good Analytics or Google Key Word Research or Bing Key Word Research to analyze your key word strategy. These are all free SEO tools.

As an example, a phase one of your SEO strategy would be to use your existing marketing slogans. After you are getting some visibility on those switch to using a more descriptive driven phrase approach. For example, let's say you sell health related products. Some of the characteristics of that business would be more energy/vitality, improved health, weight loss, and so forth.

2. Implement Key Words (but not over emphasize)

Use your key phrases in your content and in your meta tags. One workable strategy is using one phrase to start a paragraph. then filling in the remaining paragraph with support material and a summary sentence. My oh my, my English teacher would be proud of me here - so make yours proud too. After all, this is a basic paragraph structure that is super sized for SEO.

When possible make a hyper link from those key phrases to another blog post or page on your site. It's important that when you make links to your site from another site ..... use one of your researched key phrases to receive positive traction in the search engines.

3. Develop and implement your “Out Reach” strategy

To grow your web presence is to create a circle of influence. This is easily accomplished by enhancing your web reputation using free tools and proven strategies. One method is publishing educational articles at places like ezinearticles.com about your services and products. Another is finding web sites or blogs that have similar interests to your biz and doing reciprocal links with them: you link to their site and they link to yours. The third, definitely the most important, is blogging. Sure you can pay someone to do it, but where is the fun in that?  
The easiest way to receive more attention in search engines is blogging daily. Insure that your posts contain rich content that is educational, has pictures, and uses your key phrases/words as labels.

If you want some help or ideas, send me an email, or join my Google circles, on right column of this blog, to automatically receive future posts.

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