Sunday, March 22, 2015

Search Engine Marketing Rules Will Change April 21, 2015

Search Engine Marketing Rules
Google announced back in November that it would begin marking mobile-friendly sites with a mobile “badge,” and subsequently revealed that it would revise its algorithm to give more weight to mobile-friendly sites for search queries coming from mobile devices.

 Google is reporting that effective April 21, 2015 they will be expanding their use of mobile friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Mobile user stats from Google ….

61% of users are unlikely to return to a mobile site they had trouble with.

40% said they would visit a competitor’s mobile site instead.

55% would give up caffeine to keep their phone.

Q. What makes a good mobile design for a web site or blog?
A. Readable and useable content where zooming and left/right swiping is not required.

Q. What makes a good usability and page speed for mobile design on a web site or blog?
A. Using a non-fixed width that matches content size, using a readable font size, having clickable targets (links or buttons), and making sure your content is not in Flash.

Google defined mobile-friendly sites as having four criteria:

1. they must avoid software that is not common on mobile devices, like Flash

2. use text that is readable without zooming

3. size content to the screen so users don’t have to scroll horizontally or zoom

4. and place links far enough apart so that the correct one can be easily tapped.

Need help getting your site into compliance? Send us an email - click here.

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