Saturday, May 30, 2015

SEO: local business listing versus an organic search result

This video compares the results of a local business listing to a organic search result in Google. While both are free, which one is more reliable?

Friday, May 29, 2015

SEO Means Organic Search Results: using multiple key phrases

It is easy to have people find your product or service in Google by searching with multiple key phrases.

Here is a video that illustrates that accomplishment.

For more information - click here.

Thursday, May 28, 2015

SEO: using Google for free to market your products and services

Quick video to explain the benefits of using SEO, Search Engine Optimization, as a free marketing tool.  When you do SEO correctly, you make your content available to be displayed as an organic search result thereby bypassing the need to spend money on paid ads or pay per click (PPC) ads with Google AdWords.

Friday, May 8, 2015

SEO Improvement Tip: Blogger Meta Tag Video

Meta Tags are important, especially the 'description' tag per Google developers.

Be sure you have inserted that tag into your blogger or blogspot site. This short video will show you how to accomplish that.

Click here to view the video.

Thursday, May 7, 2015

Google reveals more searches are made from mobile devices than PCs for the first time

More mobile searches
Google's influential search engine has hit a tipping point in technology's shift to smartphones. 

More search requests are now being made on mobile devices than on personal computers in the U.S. and many other parts of the world.

The milestone, announced at a digital advertising conference, serves as another reminder of how dramatically online behavior has changed since 2007.

That's when Apple released the first iPhone, leading to a wave of similar devices that have made it easier for people to stay connected to the Internet wherever they go.

The upheaval has rocked PC makers and other tech companies such as Microsoft with businesses tied to sales of desktop and laptop computers. 

Google has been able to adapt better than most companies, partly because its search engine and other services are embedded in the popular Android mobile operating system, but it hasn't been totally unscathed.

Google's average ad prices have been declining for the past three-and-half years, partly because marketers so far have been unwilling to pay as much for the commercial message displayed on the smaller screens of smartphones. 

The company, though, says mobile ad prices have been steadily climbing and will continue to do so as marketers recognize the value of being able to connect with prospective customers at the precise moment that they are looking for someplace to eat, or comparing products on a smartphone while standing in a store.

'The future of mobile is now,' says Jerry Dischler, a Google vice president in charge of the company's 'AdWords' service for creating online marketing campaigns.

Besides in the U.S., Google's mobile search requests are outstripping requests in nine other countries. Japan is the only other country that Google is identifying.

The Mountain View, California, company isn't specifying just how many mobile search requests it is getting.