Thursday, August 13, 2015

Online Marketing Stats: use this research to your advantage - 7 Key Points

Online Marketing Stats:
#1 Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)

#2 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. (Econsultancy)

#3 Internet advertising will make up 25% of the entire ad market in 2015. (Social Fresh)

#4 Videos on landing pages increase conversions by 86%. (Social Fresh)

#5 63% of millennials (born between 1981 and 2000) say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  (leaderswest Digital Marketing Journal)

#6 Not all content has to be original. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). (Design & Promote)

#7 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)

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