Friday, December 4, 2015

Six Signs Your Business Marketing Is Unraveling

Six Signs Your Business Marketing Is Unraveling
Web Sites, Blogs, and Social Media have changed the face of advertising. Why? Because they are not dependent on the ole print world - they gather life, morphing to ignite and be the flames of the digital world.

“As of January 2014, 87% of American adults use the internet.”
~ PEW Research

What are some signs that your business is in trouble? By that I mean, not engaging technology to promote and sustain your business reputation.

#1. No budget for online marketing
To get started does not take a boat load of money. If you want professional help for design and SEO (search engine optimization), then you are going to have to hire it. Here is a guide to help explain that information in more detail.

#2. Deep content is missing
Having a blog or web site without well developed content can do more harm than good. Keep your content simple and to the point. Stick to the benefits and features of what you provide. Help the reader understand how you are solving their issue(s).

With online content you can develop an image of being a leader in your industry. It is all about positioning yourself with pictures and news about what you are providing. How are your helping your customers?

Get in the good habit of telling helpful news about your business.

#3. SEO is just a concept
Many businesses have content but the search engines cannot decipher it. It’s like you are making the best apple pie in the world, but no one knows because you aren’t using the proper communication techniques to broadcast your message.

Back in old days when the yellow page book dominated advertising, it was all about a print image. Nowadays getting your information distributed is about using a digital message. That is the system of effective SEO - using the proper techniques. You get what you pay for. Put SEO on your team with someone that has proven SEO results on a local and national basis. Start receiving more traction in the search engines.

#4. Where are you in search results?
How easy is it to get your product or something similar from your competitor? Your competitors can be in Hong Kong, New York or London. In the digital world it is about search results, not your geographic location. If you are not an organic search result on the first page of search results - forget about more people finding your business.

Gear your content strategy and SEO so that you are on the first page of search results for terms relevant to your business period.

#5. Not applying continuous learning
So you have been to university or college. Your business education is done. You can sit back and bask in the glow of the framed degree on the wall. Many white collar folks pride their business on that foundation - I see it all the time.

“Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.”
~ January 2015 (CMO Council)

A fast changing world means yesterday’s degree is just a piece of paper. How much do you know about online marketing and the current trends?

#6. Passion and creativity is missing
Phones are a mainstay. The house phone days are over. Now, each house has more than one cell phone. Is your business available to the cell phone audience?

If you want to build your brand then you MUST include the younger audience - this is just common sense. The most popular activity with younger mobile phone users is social media.

“As of January 2014, 74% of internet users use social networking sites.”
~ PEW Reseach

Libraries are reinventing their product line to accommodate changes in readership interest. What are you doing to adjust your social marketing to reach that audience?

#7. Content is rigid or invisible in search engines
Ever bought an product on Amazon. It is so easy with one click. How easy is it to buy your stuff online? Are you making obstacles to online shoppers or making money?

According to Ev Williams, the founder of Blogger and Twitter.
“Here’s the formula if you want to build a billion-dollar internet company. Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.”

Finding information, checking the weather is no longer something one does in a newspaper.

The trend of buying products from paper catalogues is being replaced with online shopping.

Reading emails and making purchases are done on the bus, the beach and in the cafe.

Companies that are ignoring the smartphone revolution need to design their business and technologies for a mobile world.

Read More:

No comments:

Post a Comment