Wednesday, April 20, 2016

SEO: Keeping Pace With Consumer Shopping Habits

Online Marketing Ideas

Keeping Pace With Consumer Shopping Habits

When you stop to think about it, the internet has revolutionized how and where consumers shop. One reason you need to care about your SEO (Search Engine Marketing) is this; search engines play a major role in the  purchase of products or services. 
If you are not sure how to structure your SEO strategy, then I suggest thinking like someone shopping for your services. What phrase will they use in Google to find what they need which connects them to your business?

A common mistake is to configure SEO equity based on a business name. With the free business listings in Google and Bing, automatically search engines algorithms will connect your business name with your services. But, if you have a brand name you want to solder into search engines, that requires a different type of SEO strategy.

"Just about 60% of all organic clicks go to the organic top 3 search results."

SEO tips
Siri & SEO
Siri (Speech Interpretation andRecognition Interface) is a computer program that works as an intelligent personal assistant and knowledge navigator. And, Siri is part of the current Apple operating systems.

For the most part, everything you do on the internet is tracked by various cookies. Cookies are a nickname for software that records data. They can be avoided, but that is another article. Advertisers and web sites put cookies in your browser as you visit sites and cruise the web. The cookies record your activity which is turned into marketing data.

One marketing goal of conglomerates like Google and Facebook is to quickly adapt automatic offers to you of products and services based on your location and/or preferences. Location is GPS from your device and preferences are that cookie data accumulated about you. How does Siri play into this conversation?

Siri is voice activate searching. Until now, we interpreted SEO work being accomplished using a keyboard. Want to take your SEO strategy to the next level? Pump a few questions into Siri, like you are shopping for your products and see if you are one of the results provided.

"In search results, 70-80% of users ignore the paid ads, focusing on the organic results"

Currently, Siri is narrowly focused and limited to retail type of questions. For example, find a plumber or an electrician. Or, where is the nearest coffee store. Another example is searching for one type of food or restaurant. Keep a finger on the pulse of Siri. You can bet it will achieve refinement in the ongoing quest to enhance how search engines are culled for results. Why not define your Siri results today, and use that to begin molding your future  SEO campaigns?

Lastly, if you want to stop or reduce that pesky tracking of your internet actions while you browse, I suggest putting this handy, simple app to work: STANDS which is an extension in Chrome -

Marketing Tips
Four Tips - Tune Up Marketing

1. Automate Your Marketing
Marketing automation will reduce marketing expenses, increase conversion rates, boost average order values, and, in some cases, even improve shopper experience.

To get started, simply automate the process of how people can receive information on your products from your web site. Then, use a free and easy program like to distribute professional newsletters or updates.

2. Provide Real Time Info
When someone visits your site, make sure it's offering current information. Use visual displays that are quick reads to enable readers an easy digestion of your core facts and figures.

3. Enhance Your Marketing Knowledge
Improve your business intelligence. One easy step is a better understanding of what visitors do on your site. Where are they arriving and departing? What are your most popular pages? How many times does your content offer opportunities to visitors to receive something? Or, exchange their email for an educational piece? Can they exchange their email for a special offer from you?

Don't fear asking questions. Questions will juice your creativity to identify solutions that expand your abilities.

4. Anticipate, and Act On, Customer Needs
Customer engagement, when done right, separates the successful web sites from the herd.  You must present multiple opportunities in a small period of time. What is the average amount of time a visitor spends on your web page?

Web Site visitors have fleeting attention spans. Be sure your material is constructed to convert them, at least, into a subscriber. The more they see your products, the more recognition they build. Customers need to trust you first, then they will make a purchase. Building recognition is a significant step to building trust with your visitors.

"86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge."
~ Pew Research Center, Search Engine Use 2012 

1 comment:

  1. Note: I think this video is aimed more at business website owners, but I'm sure the practices apply to blogs as well. seo services