Monday, January 9, 2017

SEO: eight tips to build your 2017 marketing success

Eight marketing questions, with researched answered to guide your 2017 online marketing efforts.

What is the most used search engine?
#1 Taking into account all searches performed in all search engines, 67.7% are done in Google. (, 2015) 

Are keywords important in a title for SEO?
#2 Just 53 percent of the top 20 URLs, of organic search results, included a keyword in their title. (SearchEnigneLand, 2016)

How do people make their search?
#3 50% of search queries are four words or longer. (WordStream, 2016) 

What pages of search engine results are used/viewed?
#4 The search pages occupying positions 1 through 3 have an average Click-Through Rate of 36 percent. (SearchEnigneLand, 2016)

What domain extension is used most?
#5 86% of the top 10 domains now use the .com domain extension. (SearchEnigneLand, 2016)

How do businesses use search engines when buying services/products?
#6 B2B (business to business) researchers do 12 searches on average prior to engaging on a specific brand's site. (Google, 2014) 

What is the #1 marketing strategy in online marketing?
#7 A total of 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) 

What is a significant challenge to successful online marketing?
#8 About 40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

For customize marketing plans and a free 30 minute review of your web site, send us a email here.  All services are confidential and provided by Ez Web Company, a leader in small business online marketing.

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