Wednesday, July 11, 2018

Online Business: Three Free Tools From Google In 2018

Digital Marketing
With these three, free, tools you are upgrading your website technology and online marketing to easily receive important benefits: 1) producing robust organic listings in search engine results; 2) using the most advanced security; and 3) taking advantage of an easy marketing tool .... in the busiest search engine in your community and the world.


 #1 Data Structure Information - Search Engine Tool
Adding this tool provides explicit clues to search bots about how to classify and categorize the meaning of your page in the Google mother lode.  Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about your business services - features and benefits.  This is a top-shelf SEO (search engine optimization) tool.

This is an introduction to this search engine tool: https://developers.google.com/search/docs/guides/intro-structured-data


#2  Google My Business Profile - Marketing Tool
Google has offered the free local business directory for a few years now. Two months ago they released a new version of this digital marketing tool that allows for new information about your business. This revised profile format includes multiple, comprehensive search engine tags that describe your business.  The caveat to use this tool is you must receive mail at a street address used in your profile.

One new important piece of this update, your profile can display videos. Videos marketing is the red hot trend and every business needs videos about your features and benefits.


#3 Spam Catcher - Security Tool
Hopefully, your website is designed with a contact form page that lets your site visitors send you a secure message. This is an contact form excellent technology versus the old way of just posting an email address on your web page.  Plus, it gives your website a professional characteristic. 

The best, and free, technology available is Google reCaptcha. This service protects your site from spam and abuse. It uses advanced risk analysis techniques to tell humans and bots apart.

You can read more about this security tool upgrade here: https://www.google.com/recaptcha/intro/v3beta.html


To receive technology assistance to complete these updates,  contact us today.


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