Thursday, August 27, 2020

5 Methods To Convert Website Visitors

 Every website owner wants to build organic search results and convert website visitors. Honing your content creation and content marketing skills are fundamental to establishing and expanding your sphere of influence.

5 Methods To Convert Website Visitors

Make it easy for your visitors to opt in as a subscriber to your content. 

Supply a simple subscribe box when a user clicks an image or button. Place a subscribe box in multiple locations on your web page.

More and more people are becoming subscribers at major retailers, which shows a level of comfort with connecting using subscription services. Put this new trend to work for you on your website. Are you selling a subscription service to your viewers?

A recommendation, including word of mouth and positive online reviews, is a key trigger for consumers to sign up with a subscription service. Subscribers report they want something new and innovative. Replenishment subscribers are more motivated by financial incentives, such as discounts, and by a strong need for the product.

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Wednesday, August 26, 2020

7 Website Hosting Features To Fortify Your Online Business


Website Hosting Company

To run a professional website you need these seven basic features from your website hosting company or hosting service. Without these, it does not matter how little you pay for your website to be hosted, because you have no real power in managing your content.

Website hosting features give you tools to manage content and the functions that publish your content to the world and the search engines.

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Friday, August 21, 2020

Online Marketing: 3 Silos You Must Include In Your Arsenal


Online Marketing: 3 Silos You Must Include  In Your Arsenal


Managing your online reputation requires digital marketing, a comprehensive approach to creating and publishing media about your business.

 As you evolve and expand your online presence, mature your website owner strategy, you will find new methods to juice these silos. Be sure to begin collecting testimonials showing  positive feedback.

Website media includes the content that you publish in marketing channels to create inbound links.

In the first phase you are showcase your products and services to create website traffic, that is hopefully your target audience.  You are also working on an approach to successfully convert website visitors become a subscriber or a buyer.

The media in this first phase is geared to creating organic search results to show links to your website in Google search results.

"Nearly 50% of the world's population uses social media. That's over 3 billion users worldwide.
~ Statista

As you have the time and money you will create more long term media strategies.

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Wednesday, August 19, 2020

SEO: Is It Necessary?


Website Owners Guide

Over 90% of websites never receive any organic search listings displays in Google search results because they fail on quality content and few to zero inbound links to their site.

Every website owner wants to achieve success, and the key indicator to being a successful website owner, is having organic search results without using your business name.

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Monday, August 17, 2020

Website Owners: Do You Own Your Website?

Website Owner Ideas

You own you business. Do you own your website? It's all about the longevity of your business presence. There are a number of factors to consider including website builder, domain, website design, your databases, and more.

When I talk about owning your website, I am talking about, you have in your possession the native files (html, PHP, asp) that are the architecture of your website, and that you can deliver those files to any website host company to publish your website on the internet.

CMS - Content Management System You do not own the CMS if you are using one. For example, Wordpress is a CMS. Most website hosting services provide Wordpress that can be used freely.

Web Design The design and format of your page are owned by you when you are building a website. If you do the design work yourself, or pay someone to do it, in either case you own it.

Domain Name Domains are registered with ICANN. Technically, you own your domain, and pay an annual registration fee for it.

Database(s) You own the database that is populated with content you placed there or that your website placed in the databases as it processes website functions.

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Friday, August 14, 2020

Website Owners: 3 Essential Characteristics Required For Success

 Are you looking to improve your website owners skills?

 Are you looking to improve your website owners skills?

Over the years I have at a masterful conclusion, I want to share with you. I think it will help you build a better website and improve your online marketing too. With this information you can better prepare yourself for the work ahead to be a leader in your community of online businesses. When people visit your site they will remember it, they may even bookmark it to return later for more information.

One distinction, when I refer to when I say website owner. That term is pointing to the person creating the website. As an example, I work with many business owners to build their websites and do their online marketing. In reality, I am the website owner. Yes, the business owners own the content and media i create. But, it's my reputation on the line for the presentation ,functionality, and marketing that the website site incurs.

This article is about the three most essential, the foundation qualities of a successful website owner. The landscape for website technology has shifted ins the last five years, I expect that cage will continue. The three very essential qualities are nerd, innovator, and artist.

Does that seem plausible to you?

We look forward to speaking with you about your website project.

Too much of one quality will lock down the other quality. For example, too much nerd will reduce the artist to ashes and the site may be a techno wonderland but absolutely boring to website users.

Or, how about this scenario. Innovation is important, but without the nerd skills to think through the functions of a website site, there is stagnation in marketing. For example, the website is using the latest and created techniques but not producing organic displays in the search engine results.

One more to consider without the vision of an artist, in terms of color and layout, your site is techno correct and using the latest techniques, yet your website users find it the content so boring your analytics show an extremely high bounce rate.

If you are looking for support to be a improve your website owners skills, check out our website owner program.


Read more....  website owner skills


Monday, August 10, 2020

Website Owners: 3 Tips and 2 Audits Tools To Optimize Your Content

There are three significant measurements to building a website with quality content which are length, speed, and relevance.  These are not new, however the specifics on them morph so, as a prudent website owner, you want to keep up to speed those modifications.

This article will explain those three characteristics and review a free audit tool, provided by Google Developers, to evaluate your page speed and SEO (Search Engine Optimization). This is a “how to” of your website maintenance for all you DIY folks.  If these topics cause confusion to you, or you just want some professional guidance, check out our website owner training program.


According to the buzz at this writing, a quality page, according to Google Search Standards, is at least 1,500 words and 2,500 is better. The content on that page is unique and relevant to the topic that relates to the web site at where the article is posted. For example, if your web site is a bakery, then maybe your home pages discusses your services in general with specific links to each section of your site. One section is catering services. Another section is breads and pasties. One more section could be cakes. Still another section is your cafe.

It is never, ever, a good idea to make a link, on the top of your we page(s), to another website.

When considering the long term effort to sustain your site content, a base rule is 50 pages. When you have 50 pages or more, you have reached a real milestone and earned some additional credibility in search engine bot land.. This level of content tells Google and Bing that this web site is here to stay and, more importantly, has something to say.


When you are not sure how your web page design is being interrupted by the search bots, run a free check. This is the first fee audit tool in this article, from Google Developers, to see if your web page design is mobile friendly. You will find this link below in the Summary section of this article.

As a standard procedure, design your page for mobile devices first and then do the design for laptop or desktop viewers. This has been said over and over again for the last three years. Always use your website analytics to see what devices your website visitors are using.

Are you using landing pages with your target audience? New research is showing that people are moving away from that type of format.

”Only 17% of marketers use landing page A/B tests to improve conversion rates.”

~ HubSpot, 2020

A landing page offers a prospective customer a resource, such as an ebook or webinar signup, in exchange for their basic contact information. The goal of these pages is to generate leads, build your base, and it’s an ongoing effort.

From my research landing pages are being used on larger accounts and website ones using a platform, like Shopify, to produce their website. Smaller merchants and sellers are relying a simpler approach to connecting with their target audience. I am finding that most smaller business use their website as a showcase, and to establish/sustain a presence in organic Google search results.

This is old news by now, so probably the last time I will bring it up. You should always protect all of your websites with HTTPS, even if they don't handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users' personal information, HTTPS is a requirement for many new browser features.

Last week I was redesigning a website and the existing photos, when placed on the Webster architecture, would not appear in any browser until i switch HTTP to HTTPS. Just saying, the tech giants are serious about using HTTP. You can place a free SSL, secure sockets layer, certificate on your website from almost every website host these days. Don’t have a website host. Be sure to check out CloudFlare.

HTTPS makes safer internet by reducing the ways intruders intercept communications between websites and users' browsers. IT Here are loads of intentionally malicious attackers, and legitimate, but over zealous companies, such as advertising firms or hotels that want to place ads into pages, which they can do on HTTP.

Let's discuss how to optimize your structured data project to improve your website performance.



Speed is has been brought into the mix of algorithms several years ago, today it plays a more predominant role as a ranking factor for websites in mobile searches.

Users want to find answers to their questions quickly and data is telling us that people really care about how quickly their pages load. The Google Search team announced speed would be a ranking signal for in ranking search results ablate two years ago.

Page speed is all about the software or platform you are using to publish your website. Two factors contribute to that which are page design and content optimization. For example, if your images are not compressed you are not going to like your page load score.

Three common mistakes include thinking if your page loads fast for you it loads fast for everyone. Second one is that a single point in time does not represent the ultimate measure meant of how fast your point loads. In other words, the speed measurement is constant. Third, along the same lines of constant measurement, no one action on your site represents an overall measure meant of page speed score.

What we are being told is that your entire site is measured that will then output a page speed score. Clear to see that faster is better.

”77% of smartphone shoppers are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly.”
~ Think with Google

Our expertise will reduce your learning curve in your website design project for mobile devices.

To continue reading click here.

Friday, August 7, 2020

Five Tips To Tune Up Your Website in 2020


Five Tips To Tune Up Your Website in 2020
#1 A successful online business requires quality content to reach the correct target audience.

#2  Permanent media such as video marketing, is an excellent method to create and sustain SEO organic listings in the search engines.

#3  Your potential customers find you from your marketing campaigns  and your embedded Google search results related to your products and services.

#4 What is an easy way to reduce labor in your sales cycle while also increasing the value of every sale you make in your online business? This is accomplished by website automation. A Type of automation that does not require a robot or artificial intelligence. It requires tools and should cost you a one time fee to set up and then it runs automatically. The process is connecting your existing tools: 1) payment processor with 2) your mail client software.

A payment processor is something like Paypal or Stripe. There are many to choose from and all charge the same processing fees.<br><br>

Your mail client is an account at Mailchimp or Constant Contact.  There are many mail client programs out there to choose from.

Once you have connected those two, then every the name and email of each buyer are saved in your mail client account.

An email is automatically sent to the new buyer to let them know they will receive newsletters from you. If they want to unsubscribe there is a button for them to click to unsubscribe.<br><br>

After that, they are eligible to receive your newsletters. Congratulations!  You now have a qualified new subscriber.

If you have any questions, or need some help, use our contact page to send an email.

80% of business professionals believe that email marketing increases customer retention. (Emarsys)

59% of respondents say marketing emails influence their purchase decisions. (SaleCycle)

59% of marketers say email is their biggest source of ROI. (Emma)


#5  What should SEO cost? There are three steps in the SEO life cycle. Each of these steps integrate the keywords and key phrases discovered by qualified SEO research. The two key questions everyone asks about SEO .....

1. How much is the SEO going to cost?  Nearly every business today must decide how much to spend on search engine optimization (SEO).

2.  Do I really need SEO ... to have to pay for SEO, or can I do it myself?  Robust online marketing is imperative for survival in a web-driven world.

This post will answer those questions in detail and I' will be using a 2012 SEO research plus my 10+ years of experience working successfully with clients to accomplish quality SEO.

10 Common Website You Want To Avoid


Website design is constantly being refreshed with improved technology and also enhancements to platforms.

Whatever platform you use for your website(s) be sure to keep the platform updated with security updated to reduce the threat from hacks.

What percentage of small businesses have a website?
71% have a website
79% of businesses with a website say it's mobile friendly
92% of businesses without a website say they will have one by end of 2018
Source:  2017 Clutch Small Business Survey

Reasons why businesses don’t have websites...
31% use a social media profile instead
25% lack of technical skills
23% think its not necessary
23% lack the time or money to procure a website

Source:  2017 Clutch Small Business Survey


<h3>Who Uses The Internet In 2018 & What Do They Surf?</h3>20% of American adults are "smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service.

About 25% of USA adults say they are ‘almost constantly’ online.

42% of adults ages 65 and older now report owning smartphones, up from just 18% in 2013.

67% of seniors use the internet – a 55-percentage-point increase in just under two decades.

78% of 18- to 24-year-olds use Snapchat, and a sizable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.

68% of adults in USA now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis; with the exception of those 65 and older.

YouTube users include almost 75% of USA adults and 94% of 18- to 24-year-olds.

Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).

LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn.

<i>Source:  PEW, March, 2018</i>